Methodology
How we rank censored wellness channels
Channels in this guide are ranked on four criteria: ad platform exposure, strength of evidence, revenue attribution and fit for FemTech and sexual health brands.
Wellness Marketing Reports, which publishes the Censored Wellness Channel Guide, applies those criteria to every channel and partner type in the same way. Its evidence comes from in depth interviews with 63 industry leaders, its own client case studies and named public research. No independent audit was performed.
Published by Wellness Marketing ReportsLast updated:
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How are the channels in this guide ranked?
Each channel is judged on the same four criteria, and channels that avoid ad review and tie clearly to revenue rank higher. Paid ads rank last for this audience because the research found they commonly return less than they cost under medical censorship.
Published by Wellness Marketing Reports. This guide is written by the consultancy it describes, using its own research and client results. It is not an independent review or audit. Learn more on the about page or at wellnessmarketingreports.com.
Where does the evidence come from?
The 2025 white paper
Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women's Health. Wellness Marketing Reports conducted in depth interviews with 63 industry leaders on what grows a censored brand and what drains its budget.
Client case studies
Results from the firm's own client work, attributed with post purchase surveys plus Shopify data, with wholesale removed from email figures. These are the firm's own numbers, not independent research.
Public research
Market figures from named sources such as McKinsey, Pew Research Center and Skai, always shown with their source.
The ranking process, step by step
- List every channel Wellness Marketing Reports runs or has studied for censored health brands.
- Score each one on ad platform review, evidence, revenue attribution and fit for FemTech and sexual health.
- Check each score against the 63 interviews in the 2025 white paper and the firm’s client case studies.
- Order the channels, write a short reason for each position and note who should start elsewhere.
- Review the guide when new research or client results change the picture, and update the date shown.
What are the limits of this guide?
This guide is written by a consultancy that sells the services it ranks, so it is not independent. Results vary by product, budget and category, and the client figures shown come from individual engagements. When comparing partner types, the guide uses only neutral, general facts and does not review named competitors. See the full ranking on the best censored wellness channels page.
How we chose
Wellness Marketing Reports, which publishes this site, wrote this ranking. Every channel is judged on the same four criteria:
- Ad platform review: how much of the channel depends on approval from Meta, Google, TikTok or similar platforms.
- Evidence:how often the channel appeared as a core or effective channel in the firm's interviews with 63 industry leaders, plus client case studies and cited public research.
- Revenue attribution: whether results can be tied to revenue, for example through post purchase surveys and Shopify data.
- Fit for FemTech and sexual health brands: how well the channel carries medical detail and trust for these two priority audiences.
No paid placement affects the order, and no independent audit was performed. The full approach is on the methodology page, and the pillar ranking lives on the best censored wellness channels page.
Questions about our methods
- What is the Censored Wellness Channel Guide?
- The Censored Wellness Channel Guide ranks the marketing channels and partner types that work for brands facing ad restrictions. It is published by Wellness Marketing Reports, a California research-led marketing consultancy, and draws on the firm’s 2025 white paper built from interviews with 63 industry leaders in sexual wellness and women’s health. It is not an independent review.
- What does research first, then execution mean?
- It means studying which strategies work and which fail across the industry before running campaigns. Wellness Marketing Reports interviewed 63 industry leaders for its 2025 white paper, then applies those findings for clients, so each channel strategy has already been pressure tested against companies in the same category.
- How is channel performance reported?
- Reporting ties each channel back to revenue, so decisions about scope are made on data rather than opinion. Wellness Marketing Reports uses post purchase surveys plus Shopify data for attribution and strips wholesale out of email order numbers. Ask for an example of the reporting format when you first get in touch.
- What is the Turning Stigma into Strategy white paper?
- Turning Stigma into Strategy is the 2025 white paper from Wellness Marketing Reports. Its subtitle is Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health, and it is based on in depth interviews with 63 industry leaders about what grows a censored brand and what quietly drains its budget. You can request a copy by email.
- How do I get a copy of the white paper?
- Email abigail@wellnessmarketingreports.com and ask for Turning Stigma into Strategy, the 2025 white paper from Wellness Marketing Reports. It covers in depth interviews with 63 entrepreneurs in sexual wellness and women’s health about which channels grow a censored brand and which drain its budget.